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This page is all about blowing our own trumpet. Well, if we don't do it, who else will?

April 2015: 
Our new Simple Simon Individual Pie Mould Wins the coveted 
Gold Award for Innovation at the 2015 Housewares Industry Awards.



March 2012: 
The Victoria Surprise success story continues, this time winning the coveted 
Gold Award for Innovation at the 2012 Housewares Industry Awards.


Designer and MD Simon Silverwood accepting the award.

Autumn 2010
Best New Product Award - Silverwood Victoria Surprise
At the Autumn Fair in September 2010, the judges from the CHA (Cookshop and Housewares Association) selected our all-new Victoria Suprise pan sets as the Best New Product at the show. AMAZING!! From hundreds of exhibitors and literally thousands of new products, our little company is hugely proud to have won this award.

Victoria Surprise
Our new Victoria Surprise sets are a variation on traditional sponge sandwich pans, allowing the user to make a cake with a hidden "cache" of goodies inside. Instead of the usual layer of jam or icing, Victoria Surprise fillings sit in a unique space, hidden from view within the cake.
What looks like a standard sponge cake on the outside can be filled with a huge variety of delicious combinations, like Strawberries and Crème Fraiche, or Blueberries and yoghurt.
As the fillings are held within a protective ring of sponge, they won't squeeze-out as the cake is cut so every slice comes out fully loaded with goodies.



Housewares Magazine January 2010
Product of the Year Awards.
In January 2010, our newly updated Roasting Dishes won the silver award for product of the Year. The dishes feature a unique basting handle along the long, leading edge of the pan. This enables safe and simple control of the pan for basting, and general handling.



In the November/December issue of Housewares Magazine, the final placings were announced of the annual compilation of votes for the Top Products of the year.

To our great surprise and delight, Silverwood Bakeware was voted TOP PRODUCT in the British Housewares Industry for the 2nd year running!

For such a small company to have again finished ahead of the plethora of Household Names who dominate the industry is quite simply amazing!

Our warmest thanks to all our customers, and most especially to those whose votes put us in such an exalted position!

The development of new products forms a major part of our business model.
Our in-house designers are constantly creating, testing and fine-tuning products, many of which will become important additions to our range.
Over the years we have received numerous awards for design and innovation. Here are a few of the most recent:

The 2006 Housewares Industry Gold Award

October 2006
Finalists in the

Excellence in Housewares awards

Launched by PROGRESSIVE HOUSEWARES in 2000, and now in their 7th magnificent year, the industry’s Oscars recognise excellence in both housewares retailing and product development.

The Excellence in Housewares Awards culminate in a glittering Awards evening in October, attended by over 400 trade luminaries.

Nominated products, which have been launched during the last year, are judged by a jury of retail experts to determine the Awards finalists and winners.

MAY 2006
win the coveted
in the
Housewares Industry
Commercial manager Adam Simcox receives the award

Alan Silverwood Limited voted the
Top UK Manufacturer
in the annual
Product Awards published by
Housewares Magazine.

Silverwood Bakeware awarded
Overall Top Product
 in a survey based on votes from
Independant Cookshops
 throughout the UK.

awarded Overall Top Product
 in the
Industry Design Awards.

in the
Industry Design Awards.

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